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New Kotler book "Social Media Marketing", 2nd ed. 2017, excerpt 2
Best of Breed: When it Comes to Gaining a Market Edge While Supporting a Social Cause, “Corporate Social Marketing” Leads the Pack - Philip Kotler, Nancy Lee, 2005
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Father of modern marketing' Philip Kotler on avoiding brand decay
Social Media Marketing: A Practitioner Guide” – An Interview with Marc Opresnik
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How Has Marketing Changed over the Past Half-Century?
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PDF) Social Media Marketing - A Practitioner Guide | Svend Hollensen and Marc Oliver Opresnik - Academia.edu
Kotler on "Social Media Marketing" - new book by Kotler, Hollensen and Opresnik
27 Lessons from Philip Kotler, the father of Marketing..
New Kotler book "Social Media Marketing", 2nd ed. 2017, excerpt 2
Social Media Marketing: A Practitioner Guide (Opresnik Management Guides): Opresnik, Marc Oliver, Kotler, Philip, Hollensen, Svend: 9798643250623: Amazon.com: Books
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PDF) The use of social media in marketing strategy development
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