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The fate of Adidas' excess Yeezy stock, after splitting from Ye, aka Kanye West: rather than 'burn' it, CEO Bjørn Gulden plans to sell the sneakers and donate the proceeds to charity
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Nowy Sacz, Poland - August 12, 2017: Collection of trendy Adidas sports shoes offered for sale in the Adidas Shop. Adidas AG is a German multinaitiona Stock Photo - Alamy
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Customers enter Adidas Brand Store, Outlet, Adidas AG, Herzogenaurach, Middle Franconia, Franconia, Bavaria, Germany Stock Photo - Alamy
![Adidas could take €1.2bn revenue hit if it writes off Kanye West's Yeezy stock | Kanye West | The Guardian Adidas could take €1.2bn revenue hit if it writes off Kanye West's Yeezy stock | Kanye West | The Guardian](https://i.guim.co.uk/img/media/ecefbe5f25295d3150ba5ac8fba2a78acd46c709/53_272_3675_2205/master/3675.jpg?width=1200&height=1200&quality=85&auto=format&fit=crop&s=310e4f645d0fa441c5d8b773fd2542ea)
Adidas could take €1.2bn revenue hit if it writes off Kanye West's Yeezy stock | Kanye West | The Guardian
![Adidas Sales Have Already Returned to Growth in China. But the Outlook Still Looks Bleak. | Barron's Adidas Sales Have Already Returned to Growth in China. But the Outlook Still Looks Bleak. | Barron's](https://s.wsj.net/public/resources/images/BP-AB714_Adidas_M_20200604095020.jpg)